Illustrating the Importance of Divestment

In March 2007, Crowley & Co. had the privilege of working with the Save Darfur Coalition.

The result was the design and production of two graphics that illustrated first, the role US investments were playing in the genocide in Sudan and, second, a solution via a strategy developed by the Sudan Divestment Task Force.


SAVE DARFUR: The Problem

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SAVE DARFUR: The Solution


By 2007, Darfur had been embroiled in a deadly conflict for over three years. At least 400,000 people had been killed; more than 2 million innocent civilians had been forced to flee their homes and were living in displaced-persons camps in Sudan or in refugee camps in neighboring Chad; and more than 3.5 million men, women, and children were completely reliant on international aid for survival. Not since the Rwandan genocide of 1994 had the world seen such a calculated campaign of displacement, starvation, rape, and mass slaughter.

At the time, U.S. law prohibited most American companies from operating directly in Sudan. However, U.S. firms were legally able to invest in foreign companies that operated in Sudan, including "highest offenders" that made a significant contribution to funding the genocide.

Many U.S. investment companies, including Fidelity and Berkshire Hathaway, were investing in PetroChina, Sinopec, ONGC, Petronas, Schlumberger, and other highest offending companies. Consequently, many individual investors were supporting the genocide without their knowledge.

The Save Darfur Coalition worked to make investors aware of how their money was being used and encouraged them to take action against the firms that continued to invest in companies financing the genocide.

These images resulted from a day of graphic facilitation and two days of graphic design services by Crowley & Co. in support of our client the Save Darfur Coalition. They were later translated into multiple languages to support the simple communication of the highly complex concepts inherent in anti-genocide divestment strategies.

If how we worked with Save Darfur intrigues you and you would like to explore how we can support your  organization call us at +1 (724) 484 7400 or email us at


*Banner artwork by Deirdre Crowley.